Vinyl lettering and logos placed on your car, truck, or van are an inexpensive and highly cost-effective way to advertise your business wherever you take your vehicle. Depending on your geographic area and your route of travel, your business name and contact information can be seen by hundreds and even thousands of potential customers every day. In fact, a properly placed, eye catching lettering design or logo can effectively turn your vehicle into a moving billboard!
When you are ready to place vinyl lettering and/or your logo on your vehicle there are several important considerations, including logo and lettering design, color contrast, size, type of vinyl, and the information or message you wish to convey. When considering your design, keep in mind the importance of branding, name recognition, and your company image. It is best if your logo design is consistent with all forms of advertising that you use, e.g., company stationery, web site design, storefront signage, promotional items, and yes, your vehicle logo and lettering design! Hiring a professional graphic designer to help you to create a design that will enhance your company image will be a prudent investment that will reap long term "dividends" in the area of name and brand recognition.
Another consideration is colors that will stand out and catch the eye. Use white, yellow, or other light colors for a dark colored vehicle, and black, dark blue, green, red, or other darker colors for a light colored vehicle. The key here is contrast. Make sure that the size of your letters and/or logo is adequate (for example, three inch letters can be seen 50-100 feet away). When considering vinyl type, factors include durability and longevity rating. If you use your vehicle at night you may want to use reflective vinyl.
Finally, remember that properly designed vinyl lettering can be a powerful and cost effective way to communicate your message and gain your company name recognition! Remember to consult your sign professional.
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