People get graphic designers and logo designers for a job because they cannot do it themselves. A client and graphic designer is vastly different from each other. However, they have to work together to produce good results; the former sets the direction while the latter leads the way. Know and understand a few things.
This is a guide rule of what not to do when dealing with logo designers. Having the proper mindset and decorum on this transaction will make this a lot smoother and frustration free.
These are the 5 don'ts in working with a logo design project as a client:
1. Do not assume a logo design is cheap.
Creative design is not an easy task. Inspiration and a lot of attention to details is what makes the output so appealing. Assuming a logo design to be child's play is an insult, and trust me, it will not endear you to the logo designers you are contracting for the job.
On he other hand, it does not mean you cannot find an affordable logo design. The best lofo designs are usually in the middle of the highest priced and the cheapest ones offered in the industry. Be wary of super cheap logos too. The best thing to d is research a little, get an idea of how, much a logo design costs.
2. Do not offer barters or deals instead of professional fees.
A quick way for you to be ignored by logo designers is to treat this as not a business transaction but a trade-off. Refrain from offering free ads, links, referrals or whatnots in exchange for a logo design. Its a business transaction, and logo designers view these kinds of clients as not worth their time. Take them professionally and they will be serious about answering your logo design needs.
3. Do not entrust the job to a logo designer you are not comfortable talking to.
Not that there's anything wrong with silent types, but having rapport with the logo designer you choose will help things go smoothly. When you give your ideas about what the design ought to look like, there's nothing quite reassuring than knowing you are talking to someone who will get them.
Talking to people who does not know how to communicate well is a pain, and you know it. Logo designers who can barely speak intelligible English? They may have excellent skills, but it wouldn't be worth anything if you can't understand each other.
4. Do not think that a logo design contest is the answer to everything.
On a budget and looking for wide choices? Don't necessarily think that holding a contest is the solution. A client and a logo designer builds a relationship, and that relationship doesn't really end. A professional logo designer will look deeply into the nature of your business and would try to come up with something classic- because he knows, and wants for your company to grow and succeed for many years.
A logo design contest is a wham and bam solution. A true professional logo designer will balk into joining such contests, so most likely you will get students and low-esteemed designers to join. A contest is not a good answer to a logo designer's craftsmanship.
5. Do not change your logo design just right after you receive it.
Some do understand, you deem the design yours (with the contract and all) and you can change it if you want to, whenever you want to. Depending on you contract arrangements, this whole thing can be fodder for a good argument, but the bottom line is, respect for the logo design man is concerned.
Common courtesy tells you to at least tell the logo design man if you want the design altered by another person. If you are unsatisfied with the design, your reasons will tell him if he did something wrong or if the reason substantial and trivial, tell him its not big deal.
Its a matter of respect for the work. At the very least, being a courteous and honorable client will make you someone who logo designers would still want to work with in the future.
Remember that professional logo designers, the really good ones, are just as selective of their clients as you are with them. Finding one with whom you can well work with is great, you should treasure them.
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