Your Organization Is As Renowned As It's Logo Design

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Your organization is as famous as its logo design. If you are one of the lucky ones you might have seen a famous ad that was released by a world renowned Japanese transistor manufacturing organization way back in the mid eighties. This organization had booked 8 pages on a world-renowned news magazine. The ad occupied 3 pages before the center spread and 3 pages following it. Along with the center spread itself, the ad occupied 8 pages. All the pages were black apart from the center spread that had just the logo design of the organization whose ad had been published with a single line pf text. "We are so busy manufacturing transistors that we do not have the time to get ourselves a new logo design"

The fictitious company did not have the requirement for a new logo design. In fact the one that they were using was so famous that people viewing the ad associated the custom logo design with the company. This is the power of a logo design that people associate a company with it. There are a number of logo design services all over the world that specialize in designing special logo design for their corporate clients. Creative artists, who undertake corporate logo design, spend lots of time designing one, and they are paid a fat salary for their work. In case you have any doubts about the impact a logo design has on the sales of a company's products, just see how the fakes are thriving.

There have been instances when a product has ruled the market just on the power of its logo design. There are different types of logo design and it requires different brain sets to design a business logo design and a professional logo design. There have been countless instances when reputed companies have been fleeced because of their logos. Fraudulent organizations copy their logo design on fake products and sell the same with impunity. In most cases they did not have to undergo criminal cases or forgery cases because they had used text that was quite different from those used in the original product. However, the client who used to purchase those products, especially the first time purchasers got fleeced because they had purchased the product just by looking at its logo design.

They were confident that the product was genuine. Keeping this in mind new laws have been introduced and nowadays organizations and individuals can be penalized and be brought under the purview of law even if they copy the logo design of any company to sell spurious products. Most reputed companies have spent a long time before they were able to get a perfect design that they could use for representing their company and its products. There is no doubt that a company is known by the quality of its products but is recognized even more by its appealing logo design. A few days ago one gentleman was watching the TV while relaxing in his hotel room in a foreign country.

Now this gentleman had no idea of the language used in that country, but he knew that they used the roman numericals in their written text. While the alphabets were in a language he did not understand, he had no problems following the digits 0-9. He was craving to be back in his own country and missed the food of his hometown a lot. Suddenly an ad in the TV amazed him. He noted down the phone number provided in the ad and ordered 2 hamburgers manufactured by "batgonald". He might not have recognized the "batgonald" ad because he did not know the foreign text, but he could recognize the logo of "batgonald" immediately. This is the immense power of an organizations logo design.

People recall them more than the name of the company. A properly designed and catchy logo design stays in one's subconscious mind for a long period of time. In most cases the logo of a company also describes the work the company in question undertakes. There are instances of logos of a interior designing company which has a roof on top of the logo, which clearly signifies that the company in question are in the home business. In the good old days artists used to spend many days trying to design a good logo design and they used to finish reams of paper before they came out with an innovative design. All these have changed nowadays with the advent of the computer and many applications that have been manufactured keeping logo design in mind.

There is no doubt that even nowadays the professional artists will never use these programs. They might use other painting and designing applications, but not the applications that have been specially manufactured for facilitating logo design. These programs take the creativity away from the artists. They come inbuilt with hundreds of pre-configured logo designs and all that the artist has to do, is to make some minor changes in the design and change the color scheme. They can then add text to the design to make a completely new design. However these programs do not allow the artists to input their creativity hence they are shunned by most professional designers.

You cannot miss logo designs on whose reputation the image of a company depends. Most of them have been seen by millions of viewers all over the world through the print and TV media and have become immensely popular all over the world. These organizations know that people all over the world, despite the languages they speak, will recognize their logo. They know that their company's logo design is something that crosses barriers set by written text. They understand the value of the motif of their organization and the popularity it has with the masses. Hence they select some of the best artists of the world when they are going in for their new company's logo design.

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Did You Select a Professional Logo Design For Your Company?

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There are some professionals who are over confident about their abilities. Being confident is good, being over confident is dangerous and at times it can create problems that leaves them with no escape route. These professionals try to save money when it comes to get a professional logo design done for their organization. They have no idea of logo design yet the call the professional designers to their office and direct them to use his ideas. One can be rest assured that the custom logo design made as per their directions will ultimately spoil the image of the company in the eyes of its clients. A professional job is best left in the hands of professionals and then nobody should interfere when they are going about their work.

The same stand good for all type and fields of work and it is true for the designing and printing industry too. However, the smart executive thinks he knows more about Professional logo design than the accomplished artists are. When you are utilizing the services of a professional for your organization's logo design services, it is understood that you are the boss and will be pulling the strings. This is understood and accepted by the designing agency that will undertake the job of designing the logo for your organization. These artists know that the executive will make corrections in the logo designs submitted by them and they know that some of the changes will not be suitable for the logo.

They can then suggest what they think is not good for the logo and hope that the executive will agree with their point of view. However, this does not happen all the time. Since the executive has called the agency to do the work, he believes that he knows the entire job, even though he cannot even draw a circle or even a square. Yet he will try to impose his views on the business logo design of the company. Suggesting changes in the design to the advertising agency after they have submitted a few samples is one thing, but telling them how to design the logo from scratch is blasphemy. You can be rest assured that the professional artists will lose all interest in the job and they will not focus their minds on the same any more.

If you are interested in getting a professional logo design made, leave it in the hands of the professionals instead of trying to impose your point of view. They have undertaken many such tasks before are know more about logos that you might ever learn during your lifetime. It will be wiser if you spent you time telling them some details about the company and what it does. This will give the designers a base on which to conceptualize their design. Check out any professional logo and you will find that there is a hint of the work done by the company it depicts. There are some companies whose logo does not portray anything. These companies are so famous that they need no add any other things to their organization's logo.

For the first few days the professionals from the designing agency might bother you to know more about the company. This helps them to provide you with a professional logo design. They might even check the existing stationery of the company to learn about the color schemes used. This will help them to plan the color scheme of the logo so that it's color does not clash with the colors of other elements in the page. One classic example used by many organizations is to use a cream colored paper with the text in jet black and the logo in red. This makes an excellent combination and if the types and logo used are appropriate, they are sure to attract one's attention. Professional logo design means that the logo should be catchy and at the same time it should be simple.

It should not leave the viewers wondering what the logo means. If people start thinking about what you logo stands for, it is high time you got a change over done. While your sales representatives work for 5 days a week, and take holidays during Christmas and summer holidays, the logo keeps on working without complaining 365 days a year. They are the best friends your company has. Is it not their due that they were made using professional logo design? If you are an executive that wants to poke his nose in the initial stages of the professional logo design of your company's logo, here is a hint. There are many books available which have collections of the world's best and award winning logos.

Purchase a few of them and go through the different logos they contain and try to visualize which one would best represent your company. Once you have been able to target a few of them, get Photostat copies made of them. This can be showed to the professional designers when they pay you a visit in context with the professional logo design of your company. Do not try to impose yourself on these artists and let them guide you. If you are patient enough you will see that they will soon come down to your wavelength and then you can also make your views regarding the professional logo design understood by them easily.

Professionals are professionals and they take pride of their work. If pinches them when someone who does not know anything about their profession tries to pass on advice to them. It is best to approach them in a friendly manner. Once you approach them as a friend, the entire scene changes. They will be willing to hear you out patiently. If you want to get the best-designed logo for your organization's logo, it is best to leave the entire thing to them, right from the visualization to the printing stage.

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Logo Design for Non-Designers

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The main purpose of this article is to help non-designers understand the logo design process, general terms, requirements and things to remember when ordering a logo.

When you decided that your company needs a logo you need to think if you need a completely new logo or redesign the old one (of course, if you have it) before searching for a designer. Redesign of the existing logo is often cheaper than design of a new logo.

There are a huge number of companies which offer logo design services. All of them have different prices, number of concepts and revisions offered. Some of them can design business stationery for you. Let's talk about every point in detail:

Price is important factor; it is very unusual to receive high quality at low price. But Internet is the place where designers work from all over the world and logos are going down in price. You can buy logo of satisfactory quality for $100 (yes, one hundred dollars). One of the very important factors affecting the price is whether design company uses clip-art (premade pictures or graphic elements) or creates unique logos. Be sure to find out this. Custom logos are much better because you will have exclusive logo nobody has.

Number of concepts is a number of ideas for logos which you will be offered after answering the logo design questionnaire. It is good to have more than one idea for logo because you will be able to choose. Usually, you will receive a couple of ideas in different styles. When you choose a concept for your logo you will be able to change it using revisions.

Number of revisions is a number of possible changes which you can request for a chosen logo design concept free of charge. You can change everything including color, font, graphic element, arrangement of the elements. The more revisions you have the more chances you receive a logo of your dream.

Turnaround time is an amount of time needed for work on your logo. Usually design process takes from 3 to 10 days. There are companies, which can do urgent orders but the cost of logo will be higher.

Number of designers - recently design companies started to indicate number of designers working on your project. Big number of designers should guarantee diversity of the concepts, but this factor is difficult to control and it is difficult to find out how many designers really worked on your project.

Stationery design - it is good if your logo design company will design business cards, letterhead and envelope for you. Usually, you will receive a couple of concepts of business stationery to choose from.
Things to remember during the communications with logo design company:

1. Number of colors of your logo. The more colors you have the more expensive will be cost of printing services.

2. Files optimized for print. Be sure to request files optimized for home and professional printing (tif, pdf, jpg, eps).

3. Source files of your logo (ai, cdr). Be sure to request source files of your logo; you may need them in future.

4. Use of photos in logo. It is very bad idea to use photos in your logo. Such logos are overloaded with graphic elements and have non-professional look.

5. Logotype with abbreviation or without company name. It is very difficult to advertise and promote your company with such logo. Logos with acronyms are good for very big companies which have a lot of money for marketing.

Logo is very important for each company and serves the crucial role of successful marketing. It is vitally important to have good logo from the beginning because redesign of logo will cost you a lot because of need to inform you clients about rebranding, change business stationery and logos on signs, cars, etc.

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Business Logo Design



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