Electronic billboard advertising enables the client to change his message with a simple click of a mouse. No more having to get a crew to go out and change a message manually. To incorporate twitter, first set up a Twitter account at the office. Take a bit of time to include your website and have a look around the Twitter site to see what it can do.
Now its time to put electronic billboard advertising to work for your Twitter site:
- In a small corner put something like "Check us out on Twitter for a Free coupon" or just put the Twitter logo and "Free Coupon" underneath. People recognize the logo and will know where to go. Make sure your twitter account is the name of your business. If its not, make sure to put the name of your Twitter account underneath the free coupon statement so the customer will know where to go.
- Put up advertising in the store. Posters such as "check out our new Twitter account for Free Coupons. This lets your regular customers know that there is a deal for them on Twitter. Also print out on flyers and incorporate into the poster what the coupon looks like on twitter so your customer will know what to look for.
- Make sure that your put on the coupon in your Twitter that it says that to get this offer, the coupon has to be printed out. This way you know that that customer has gone to the site. It is a good way to see who is taking advantage of the advertising.
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