By now you have a Twitter account and have created your profile with an image and short bio about the company. The secret to Twitter is getting followers. Most people will tell you it's all about following others and they will return the favor.
Well, you can try it, but the ratio is actually horrible. I've tested it about 20 different ways and the results are about an eighth of who you follow will do the same for you. These aren't the kind of numbers you want when creating a market for the business.
Set aside some time to really focus on Twitter. It's a long process, but the more you're able to understand it the easier everything will be. Here are some steps to make it as effective as possible:
Sharing Photos- This is one of the most popular ways to attract attention. Since creating your market is the main goal it's a good idea to stick with images pertaining to your business. People love to share images, and if you can get some followers to start looking at them you will see several advantages open up. If you're not sure how to add a photo just go to the help area on Twitter.
Bio Rewards. Hopefully you've already put a short bio in place. This should basically be a description of your business with relevant keywords added. Twitter uses your bio to suggest you to others. It's one of the better benefits to their site. Just by adding a little information in the bio area you can get followers without doing anything else.
Hold Contests. You can use your Twitter account to hold contests. My favorite is sending them to a squeeze page where they enter a name and valid email address. People love contests, so it's going to attract attention to your business.
Add a Twitter Logo to your Website. This is extremely easy to do, and it can provide you with additional followers. Sometimes people will reach your website before they even know you have a Twitter page. Those who have a logo or link to their Twitter account will be one step ahead of everyone else.
Educate. You have the ability to come across several new users on Twitter. In order to get these people to follow you just explain to them how tweeting works, especially re-tweeting your links. This can be a huge benefit when creating your market. These people definitely have friends, and those friends might be interested in your business. A helping hand goes a long way, which is why educating newcomers continues to work.
Use Facebook. Don't forget to add your twitter URL to your Facebook page. In fact, you can branch out and add it to all your accounts if it's applicable. This will bring in users you've never even seen before, and it's possible they will help build your business as a customer.
Take the time to use each one of these tips. As you market your business or build your brand you must involve Twitter or you're going to miss out on a lot of business. Just like Facebook it's going to allow you to build relationships. Eventually you won't have to do anything but respond to messages and reply to tweets.
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