Car Logos

A car logo is a symbol or text that represents the identity of a particular type of car. Today, the car market is flooded with different brands and models. Car logos will help you to distinguish one brand from another. Logos serve as unique visual marks of identity of a company. They help companies gain product recognition in the world market. In general, logos reflect the individuality of the company. Logos should be simple and thoughtfully designed to appeal the target customer. As cars are speed lovers? vehicles, their logo should have a strong virile look.

Commonly, three types of car logos are used - symbol logo, text logo, and combination logo. In symbol logos, special designs or symbols are used to represent the brand. Popular car companies like Citroen, Ferrari, Mercedes, Mitsubishi, Peugeot, Renault, Porsche, Subaru, and Koenigsegg have symbols for their logos. These symbols have ingrained deep into people?s mind all over the world. In text logos, the initials or the names of the companies are written in a particular style. Text logos are used by many famous car companies such as Fiat, Mazda, Toyota, Ford, Volkswagen, and Volvo. Combination logo is a blend of symbols and texts. They place symbols and text in juxtaposition to make memorable logos. Popular car brands like Alfa Romeo, Audi, Maserati, Skoda, Lamborghini, Panoz, Cizeta, Lotus, Rover, and BMW make effective use of symbol-text combinations.

Car logos come in different shapes, sizes and colors. Car logo stickers are used as fundraisers for clubs, schools, or teams. Today, car logos appear even on t-shirts, caps, bags and other accessories. A gift item printed with car logos can make a great gift to any speed lover.

Read more ►

Car Logos Establish Your Car's Identity

What car you drive says a lot about you - it's not just the brand or marquee, but how you care and look after your wheels too. As soon as the car was developed in the late 19th Century, the public became fascinated with this speedy mode of personal transport, but it was not until 1913 and the introduction of the Model T that the mass market began to see more and more automobiles on the road and for the first time, was able to buy one themselves. As soon as general consumers could afford a car, then the marketing and sales people realized they had to ensure their product was differentiated from all the rest.

Immediately it was seen that a car which did well on the racing circuits not only attracted fans and followers, but also the generally available models in the range bearing the same marquee also did well. Louis Chevrolet was a famous race car driver in the early 20th Century - a deal was struck to use his name for a range of cars which grew into the car company we know today - Chevrolet.
The marquee became an important symbol of the car itself, especially for race and rally car manufacturers. Mercedes-Benz is one of the most important brands in the market today, as well as in the development of the car itself in historical terms. The Benz marquee is a three pointed star (seen on Mercedes cars today) and represents the use and application of the motor developed by Gottlieb Daimler for use on land, sea and air. Daimler engines bore the design until Mercedes added the wreath (to represent race car victory) and the Mercedes marquee was born.

Rolls Royce emerged as a luxury car builder in the UK, specializing in hand crafted cars and luxurious interiors with elegant design. The marquee is a stylized double-R - not very original but universally recognized, and notable as Rolls Royce have never seriously attempted to sell or market their vehicles based on a race car pedigree. They simply sold to the British aristocracy and became even more successful when the British Royal family selected them for supplying carr for them.

Closer to home, General Motors introduced the Pontiac brand, with a distinctive Indian Chief with headdress, in 1926 (the Indian was dropped in 1956). This brand was to act as a sister marquee to General Motors Oakland Motor Car range of vehicles. The Pontiac name was used earlier than this however, as in 1906 the original company was known as the Pontiac Spring & Wagon Works. Pontiac has been selected as one of the several brands which are being phased out by GM leaving only four remaining brands in the line-up - Cadillac, Chevrolet, Buick and GMC.

The Italian manufacturers sprang to prominence because of the number of race car victories they enjoyed. All the major manufacturers established racing teams and competed heavily - Bugatti, Ferrari, Lamborghini and Alfa Romeo. The Bugatti has two marques - a stylized "EB" with the E reversed, and the other is a graphical Bugatti inside a red oval. Both of the marques refer to the founder and chief designer - Ettore Bugatti. Ferrari adopted the prancing horse on a yellow background, but also adopted only one color for their cars - Ferrari red. Enzo Ferrari would not produce a car in any other color and so red has become synonymous with Ferrari in much the same way black is synonymous with the Model T Ford.

Read more ►

Car Logos, Branding and Marketing

Branding is a very important marketing tool for any business. Car logos are an obvious part of your branding in your automotive business. Having one can strengthen customer recall and therefore higher sales and repeat transactions. These visual tools are very powerful that even with the small investment needed to have one it can give you big returns. Car Logos can easily represent what your business is. You just have to let it speak in your behalf. You need to give extra care in conceptualizing and designing this as this will give your business its identity to the public.

Famous car logos are everywhere. Popular car brands have maximized this. Today you can easily differentiate cars that are built with quality in mind like Mercedes, BMW and even Ferrari. This is the power of having an emblem that is directly associated to your brand.

If you have a car dealership business your logo can easily solidify the existence of your business. If you make it a point that the cars you sold have the logo of your dealership this further increases your influence and command in your target market. Car dealership logos should be aligned to the basic principles of your business. If you are selling top of the line brands this must be eloquently communicated in your logo.

Used car sales can also take advantage of business logos. The competition today in this business is tougher. The key for success in this environment is to have used car logos that can differentiate you from the competition. When everybody has all the same gimmicks, recall would be a very important element.

Car rental logos work the same way. If you are in a place that has many car rental services you can improve your chances of landing more clients than other car rental businesses in your territory by having a logo.

Car logos are no doubt one of the most cost efficient advertising available to a businessman in the automotive industry. To start your pursuit to have one you can look up in the internet and take a peek in some free logo designs you can use as the inspiration for your own logo.

Read more ►