Logo Designs

A logo is a symbol that pictorially represents a particular company or a brand. Logos are a very important element in branding, since they help in not only attracting customers but also in keeping the product's features fresh whenever the customer sees the logo.

Logo designing is a very complex art today. With thousands of companies vying for the customer's attention these days, it is very important to be unique if you want to convey a message with just your logo. There are several logos that are doing this, for example: Nike, Reebok, McDonald's, the Red Cross, etc. Logos are of many kinds, the main ones being: combination (icon and text); logotype/wordmark/lettermark (text or abbreviated text) and icon (symbol/brandmark). Good logos should attract the senses, stir emotions, and become imprinted in the viewer's memory.

There are many aspects to be considered while designing logos. The logo should be unique, functional, effective regardless of the size and attractive regardless of the color. It should also represent the brand/company image well. Logo artists should abide by the basic design principles of color, space, form, clarity and consistency while designing logos. It is advisable to use as few colors as possible, or use spot colors. The use of gradients for distinguishing is also not desirable. Vector graphics is one technology that can be effectively used for logo designing. Designers should be aware of copyrights and trademarks, and should be very careful not to copy any other logo. Using a person's face, clip-art, third-party fonts, imagery or photographs, and culturally suggestive imagery should be avoided as much as possible. The use of too many effects like shadows, glares, embossing and photo imagery is also not recommended. The logo should also be flexible enough to retain its shape when printed on certain materials that tend to crease or fold.

Color is a very important aspect in logo design. Colors represent emotions and certain meanings. For instance, green represents health, while red represents passion or danger and white represents peace. Warm colors like yellow and orange give a "heavy" feel, while cool colors like purple and brown suggest lightness or weightlessness. Subdued colors give a feeling of relaxation and dependability. Coming to patterns, logos can contain one or any of these common patterns: droplets, spirals, pop, canted, animorphic, shadows, alpha face, transparency, labels, punctuation, photo icons, flowers, or wire.

There are many professional logo designers today. A logo can be designed within a given time period, as per specifications and with the flexibility to alter it. Prices vary extensively, and there are designers who charge as much as $500 for a logo. There are special software programs that allow you to design logos. There are available from $30.

Read more ►

Super Six Best Text Logo Designs in the World of Brand Marks

Successful brands always strive to make their brand marks distinct and memorable. If their business marks are recognized and remembered by the customers then the company will be too.

Below mentioned are some of the best trademark designs that have been a major contributing factor for the company's success.

1. Disney

This is one of the best text logos ever as it distinct, unique and perfectly represents its business nature. As a company that strives for imagination and innovation, their emblem is a perfect depiction of the same. The straight but scripted fonts are easy to understand yet unique and curvy enough to be imaginative.

2. IBM

Very few companies can create a mirror image of their trade nature but IBM has done that quite successfully. Their trademark consists of eight blue and white horizontal stripes which represent equality in service. The blue color also represents trust and dependability. The horizontal lines combined with straight fonts also give a high tech look to the symbol.

3. Johnson & Johnson

Their fonts may be scripted but because they are straight they are easily readable. The combination of black and white colors is also sophisticated and timeless which makes this simple text emblem one of the best in the industry.

4. MTV

For a music channel, it is important to be appealing to the youth yet be compact enough to fit one edge of the TV screen. The MTV fulfills this criterion. Even though it is a simple text mark, the placement of the letters is appealing and distinct. The thick M letter combined with the crooked TV gives a youthful yet professional edge to the emblem which has been a major contributor to its success.

5. Ford

It is only through the simplicity of the design that it is gained attention. This famous car company's emblem consists of the company name in scripted fonts in a silver white color with the background in a shaded blue colors. The entire symbol is surrounded with a silver colored oval border. The blue and silver colors add an air of sophistication to the design while the script fonts add a traditional look.

6. Kellogg's

The red color of the monogram is eye catching and energetic which is perfect to represent a product related to food. The script fonts used here are placed at an alignment to give a playful aura to the emblem. The use of minimal colors makes it uncomplicated and memorable which is what makes this symbol one of the best text logo designs ever.

Read more ►